We turn teens into startup founders.

An invite-only newsletter for ambitious teens creating startups. 

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We're sick of the status quo.

  • No $$$

    High school startups barely make recurring revenue.

  • Real Traction > Business Plans

    Students are usually taught to create business plans when first starting out. However, business plans are just claims with no actual evidence to back them up. And, they take hours to write.

  • Endless Business Competitions

    Doing 1 or 2 is fine. But at a certain point, they become draining. Instead, high schoolers should be talking to customers.

How It Works

  • 1

    Request an Invite

    Invite-only currently to keep a small tight-knit community :) But don't worry, we're sending invites every day.

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  • 2

    Read our intensive playbooks

     No BS guides covering ideation, marketing, finance, pitching, teaming, and advice that's *actually* actionable

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  • 3

    Ask startup questions!

    Subscribers get to ask questions about anything startups. Then, a few questions will be picked every month and we'll humbly offer our advice in a newsletter.

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  • 4

    Meet other student founders!

    We're not just a newsletter, we're a community :) Exchange ideas, find team members, share resources and more!

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Request an invite

Invite-only currently to keep a small tight-knit community :) But don't worry, we're sending invites every day.

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  • join hundreds of subscribers
  • read our playbooks
  • become a better founder

Not sure yet? Here are some gold nuggets from our past newsletters

  • How can I start?

    • Making $1,000 selling lemonade > Making a good business idea that has made $0 
    • Learning how to sell first is critical
    • So, try to sell something simple such as art/thrifted clothes/online calendars/wallpapers instead of trying to come up with a great business idea 
    • After you have made >$100 profit on your simple business, now you can brainstorm ideas for a startup 
  • How can I set startup goals?

    • Set ambitious goals that seem undoable —> only way you can achieve fast progress 
    • Even if you dont reach that high level goal, you probably still would surpass your realistic goal 
  • Are HS Competitions recommended?

    • In the beginning, they're helpful. But after 1-2, they start to lose utility. 
    • Extremely draining 
    • Wrongly teaches you to sell to judges/investors instead of customers
    • You shouldn’t need funding in the first 3-6 months unless you’re doing something super technical/manufacturing something
    • Nothing wrong with going to 1-2 to network with others or to get started. But don’t beat yourself up if you lose
Runs on Unicorn Platform